Yonoton research – must read for sports organisations

Value co-creation in sports event through Yonoton.

Yonoton is an prime example of a revolution in sports industry. Its digital services platform changes radically how people make purchases and spend their time in events.

Some might argue that events are becoming not only about teams playing against each other but on the other hand more about different experiences. Offering these experiences and entertainment are important for various actors. 

Yonoton has been a research case for Turku Business University. The master thesis Value Co-Creation in Sport Events: Case Yonoton was released on 10/18.

Research is a must read for all businesses around events, whom wish to improve their customer experience and make more profitable business by digitalisation.

Read the research from HERE

Yonoton customer journey.