Dyreparken is the most visited attraction for families with children in Norway, which boasts over one million annual visitors.


Dyreparken is located on the south coast of Norway near the city of Kristiansand. Dyreparken is the most visited attraction for families with children in Norway, which boasts over one million annual visitors. Dyreparken covers an area of 60 hectares and consists of a zoo, amusement park, water park, and four different accommodation concepts. Dyreparken is known to be one of the most innovative players in the theme park business, offering its visitors new evolving modern-day experiences. Technology is used in various ways to enhance the customer experience.


Theme park


Kristiansand, Norway


Yonoton’s digital omnichannel platform offers efficient and innovative tools for the park environment and for the benefit of Dyreparken and its guests. By bringing in fast mobile payments, new ways of communication, marketing, and analytics to be able to improve overall customer experience. Dyreparken uses Powered by Yonoton built App, Point of Sale, self-service kiosks and Magic wristbands. The park handles all sales channels via Yonoton platform. On 2021 Dyreparken had its all time record year and did over 102 million NOK in sales over its digital channels . Other key features include ticketing, virtual queuing, personalized benefits, loyalty programs, campaigning, interactive 4D maps, wayfinding with geofencing. Read Dyreparken case study: HERE and watch video HERE


Yonoton is a versatile SaaS-platform that manages digital ordering and purchase processes. We provide a true omnichannel platform for the hospitality and entertainment industries. One platform for branded app, PoS (Point of Sale), webordering, self-service kiosks and NFC wristbands.

In Media

ELOtouch, Blooloop, Good News FinlandMarkkinointi & MainontaYrittäjätProximi.io

Our application turned out to be more essential than ever, during the COVID-19. All meals were pre-ordered through the app, wayfinding, activity program and even buying ice cream and beverages was done within the app. We managed to get more (220.000) app downloads than ever before, with over 80% of our visiting families having the app.

Andre Steinsholm
Dyreparken's Head of E-commerce



Compass Group




Night People Group




Finnish FA

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