Moominworld is one of the most visited attraction for families with children in Finland.


Moominworld is a theme park based on Moomin books by Tove Jansson. Theme park was originated in 1993 and is based in Naantali. Moominworld is one of the most visited attraction for families with children in Finland. Moominworld’s vision is to be a leading, internationally known and profitable company offering experiences and culture. The company offers high-quality entertainment services for families and companies on a sustainable value basis throughout the year.


Theme park


Finland, Naantali


The cooperation on digitalization with the objective of improving the customer experience, started already in 2020 with the integration of Moominworld magic wristbands and Moominworld’s app, a solution by Yonoton. For the season 2023 Moominworld turned 100% using Yonoton's POS, mini-POS and self-service kiosks solutions at the park, implementing nearly 40 POS'ses at the park. Moominworld also uses Yonoton's ticketing solution to sell entrance tickets via various sales channels: app, webshop, kiosks and POS'ses.  See videos how Moominworld application and wristbands work in HERE and HERE


Yonoton is a versatile SaaS-platform that manages digital ordering and purchase processes. Yonoton’s revenue-driven technology is designed truly flexible and scalable to provide the perfect fit for various needs within the scope of different venues ranging from global restaurant and night club chains to theme parks.

In Media


We have a lot of seasonal employees at the park and point-of-sales’ ease of use is really important. By centralizing all sales channels on the same Yonoton platform we aim to reduce manual work steps at the park, improve the quality of the collected data, and improve the user experience in the customer interface and internally

Tomi Lohikoski
Moominworld's CEO





Compass Group




Night People Group



Finnish FA

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