Moominworld extends partnership with Yonoton for ticket sales

Moominworld, the beloved theme park inspired by the Moomin characters created by Tove Jansson, has announced the extension of its partnership with Powered by Yonoton, a leading digital sales platform provider.

This collaboration marks a significant shift as tickets to Moominworld will now be sold mainly through the digital sales platforms provided by Yonoton.

With the implementation of the new system, visitors can now purchase their tickets online or from Moominworld’s application avoiding queueing time and ensuring a smoother entry process to the park.

“We are excited to bolster our partnership with Powered by Yonoton,” said Jarkko Kuitunen, Administrative Director at Moominworld . “This step aligns with our commitment to providing a seamless and enjoyable experience for our visitors via one same digital platform. Moominworld now uses Powered by Yonoton services in all of our customer sales platforms to enhance the smooth customer experience. Yonoton services now consist of point of sale solutions, customer application, self-service kiosks, kitchen display solutions and magic wristbands”, Kuitunen continues.

Yonoton operates at 18 outdoor & indoor parks


Yonoton, a Finnish company known for its innovative digital solutions, has been pivotal in transforming the way events and attractions manage their omnichannel sales and customer engagement. The platform offers a user-friendly interface, secure transactions, and real-time updates, making it easier for guests to plan their visit. Additionally, Yonoton's solutions streamline employee operations, leaving staff with more time to engage with customers and enhance their overall experience.

Yonoton’s solutions are used in the largest theme parks in Norway, Sweden, Finland and Denmark.

“We are thrilled to expand our partnership with Moominworld,” said Teemu Karenius, CEO at Powered by Yonoton. “Our solutions are built to ease the life of theme park operators. With the help of our solution, Moominworld can optimize its operations, reduce manual tasks, and improve efficiency across all departments. This allows the park's employees to focus more on providing exceptional service and creating memorable experiences for visitors in this unique park.”

The move to Yonoton’s digital ticketing is expected to bring numerous benefits, including improved data collection and analytics for Moominworld. This will enable the park to better understand visitor trends and preferences, ultimately enhancing the overall guest experience.

As the tourism industry increasingly embraces digital transformation, Moominworld ’s partnership with Yonoton underscores the park's commitment to innovation and excellence. Visitors are encouraged to visit the Moominworld website to pre-purchase entrance and /or parking tickets, as well as downloading the Moominworld app to purchase their tickets and stay updated on park activities.

For more information and to purchase tickets, visit Moominworld website.

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About Moominworld: Moominworld , located in Naantali, Finland, is a theme park dedicated to the Moomin characters created by Tove Jansson. The park offers a variety of attractions and experiences for families and fans of the Moomin stories.

About Powered by Yonoton: Powered by Yonoton is a Finnish technology company providing cutting-edge digital solutions for the event and hospitality industries. Their platform enhances customer experience through efficient ticketing, F&B ordering, and engagement tools; combining various sales channels into one central platform.

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