Yonoton, a leading SaaS provider of omnichannel sales and ordering solutions for the hospitality industry, is proud to announce a new strategic cooperation with Nordic Bites Group. Yonoton has been selected as the official digital partner for Nordic Bites Group. Yonoton’s comprehensive digital platform will first be piloted in Nordic Bites Group’s restaurants in Denmark before being rolled out to other Nordic markets.
This partnership marks a significant step in Nordic Bites Group’s digital transformation journey. By adopting Yonoton’s cutting-edge technology, the group aims to enhance the customer experience and streamline operations across all channels — including mobile ordering, self-service kiosks, point-of-sale solutions, and kitchen management systems.
“We’re thrilled to be working with Nordic Bites Group, a dynamic and fast-growing player in the Nordic restaurant scene,” said Teemu Karenius, CEO of Yonoton. “Our mission is to empower hospitality operators with technology that drives sales, efficiency, and loyalty. Together, we’re creating a seamless, digitally enhanced experience for their customers.”
400 restaurant rollout by 2025-2026
Nordic Bites Group will integrate Yonoton’s omnichannel solutions into its restaurants across Nordics, enabling centralized management of menus, campaigns, and customer data, while delivering a consistent and personalized experience to guests, whether they order in-person, online, or via mobile.
“We see Yonoton not just as a technology provider but as a strategic partner that understands our vision and the evolving needs of modern diners,” said Petteri Lehtimäki, CEO of Nordic Bites Group. “Their platform offers the flexibility and scalability we need to grow and innovate.”
The rollout of Yonoton’s platform is set to begin in selected Nordic countries during the summer of 2025, with full deployment across all Nordic Bites Group venues expected during 2025 and 2026.
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About Nordic Bites Group
Nordic Bites Group Oy is the Master Franchisee for Subway® in Finland, Sweden, Norway and Denmark. Under the Master Franchise Agreement Nordic Bites Group Oy has the exclusive right to manage the nearly 400 Subway® restaurants currently operating in the Nordic countries. Nordic Bites Group Oy's subsidiaries Subcom Oy and Subcom Sweden AB own and operate over 80 Subway® restaurants in Finland and Sweden. Finnish private equity company Juuri Partners has been a significant minority shareholder in Nordic Bites Group Oy since 2023, supporting its growth. Read more in here: https://newsroom.subway.com/2025-05-20-Subway-Expands-Presence-in-the-Nordics-with-Nordic-Bites-Group-Oy
About Yonoton
Yonoton is a Finland-based SaaS company that provides a robust omnichannel platform for the hospitality, entertainment, and retail sectors. With a single, cloud-based backend, Yonoton powers digital ordering, payments, loyalty, and marketing across multiple customer touchpoints.
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Media contacts:
Teemu Karenius
CEO
Yonoton
Email: teemu.karenius@yonoton.com
Phone: +358 405067541
Petteri Lehtimäki
CEO
Nordic Bites Group
Email: petteri.lehtimaki@nordicbites.fi
Phone: +358 40 830 9476