Moominworld partners with Yonoton

Finland’s largest theme park Moominworld have chosen Finnish technology provider Yonoton  for its long term digital partner within mobile solutions. 

Moominworld branded mobile solution will be built on Powered by Yonoton platform. The service will provide Moominworld’s customers a unique experience. 

Moominworld is a theme park based on Moomin books by Tove Jansson. Theme park was originated in 1993 and is based in Naantali.  Moominworld is one of the most visited attraction for families with children in Finland, which boasts over 200.000 annual visitors. 

Yonoton’s revenue driven technology platform offers powerful and innovative tools for several theme parks in Nordics. 

Customer experience 

Yonoton’s digital platform offers efficient and innovative tools for the park environment for the benefit of Moominworld and its guests. By bringing in fast mobile payments, new ways of communication, marketing, mobile positioning and analytics to be able to improve overall customer experience. 

“It is very important for us to constantly improve Moominworld’s guest experience, and technology is of course in the core of enhancing that. In our mind digitalisation is an on-going process and an efficient tool to create personalised experiences for our customers”, explains Tomi Lohikoski, the CEO of Moominworld. 

“Through digital service we are also able to improve and simplify our own processes, cut costs and collect more accurate data to run operations based on data”, Lohikoski continues. 


From Norway to Finland

Among other places, Yonoton’s digital platform is used in Norway’s largest theme park Dyreparken

Moominworld’s  application, including location services, will be based on Powered by Yonoton’s theme park platform. Service has been concepted and rolled out in cooperation with Dyreparken. 

 ”Moominworld is a front runner in Finnish theme park sector when it comes  digitalisation. We want to help them to take the next step and bring Moominword’s digital services to a new level. We are super excited about our cooperation with Moominworld”, says Yonoton’s CEO Teemu Karenius.

Moominworld’s visitors can experience the brand new consumer application in the upcoming summer season when the service is launched. 



Moominworld Oy

Moominworld’s vision is to be a leading, internationally known and profitable company offering experiences and culture. The company offers high-quality entertainment services for families and companies on a sustainable value basis throughout the year:

  • A total of about 200,000 visitors (Moominworld, Theatre Emma and Väski Adventure Island)
  • 200 employees, of whom 10 are permanent.
  • Turnover about 7,5 million €
  • Owner  Livson Group Oy and Baltic Archipelago Oy 

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